Category: Marketing

Wondercraft AI Podcast generator review

Listen to this AI generated podcast episode about the half-life of apps – the time taken for an app’s usage to drop by 50%. The Podcast was generated by Wondercraft.ai and took me about 2 minutes of my time and about 5 minutes of compute time when I was doing something else.

The input for this this podcast episode was simply this article about app half-life.

Listen here.

The speech is fine, the article comes across much better than I expected although there is small problem in the middle where I suspect the simple solution would be to add a hyphen. I had typed “well over” in the article which made the AI voice separate the words too much. If I had typed “well-over” I think it would have been fine.

I chose the voice called Dominic, intro music called Virtuosity with a 6 second intro and a 2 second outro. I would make both the intro and the outro a little longer. I would also add a logo but this was a quick and free trial.

Even if you don’t intend to have your own podcast, you could always create an episode for each of your blog articles.

Wondercraft.ai’s podcast generator is pretty good and given that I’m writing this on 2nd September 2023 and the rate of improvement in the AI field is accelerating, it’s going to be even better, very fast. Give it a try.

How Businesses Can Use AI for Competitor Analysis

In the highly competitive landscape of modern business, staying ahead of your competition is more critical than ever, especially for small businesses. While traditional methods of competitive analysis have their merits, Artificial Intelligence (AI) is revolutionizing the way we understand our market rivals. This article will walk you through actionable examples of how business can us AI fo competitor analysis.

1. Price Monitoring and Optimization

Actionable Example: Consider a small fictional online bookstore named “Readers’ Paradise.” Using AI-powered tools like Prisync or Competera, the store can continuously monitor the pricing strategies of competitors. When a major online retailer offers a discount on a best-selling novel, AI can alert “Readers’ Paradise” to adjust their price accordingly. This dynamic pricing strategy ensures they remain competitive without compromising profitability.

2. Customer Reviews and Sentiment Analysis

Actionable Example: A local café, “Morning Bliss,” can utilize AI tools like ReviewTrackers to analyze customer reviews of competitors on platforms like Yelp and Google My Business. By understanding what customers appreciate or complain about, “Morning Bliss” can tailor its services, offering unique selling points that distinguish it from competitors.

3. Social Media Strategy

Actionable Example: Small businesses can use AI platforms like Hootsuite Insights to analyze competitors’ social media activity. For instance, a boutique fashion store can track which type of content generates the most engagement for similar businesses. Armed with this information, they can create more compelling social media campaigns.

4. SEO and Content Strategy

Actionable Example: SEO tools like SEMrush and Ahrefs offer AI-driven insights into competitors’ keyword strategies. A small pet supplies shop can use these insights to identify gaps in their own content. If competitors are ranking high for “organic dog food,” but your site lacks content in that area, it’s a clear signal to develop content around that keyword.

5. Product Development

Actionable Example: AI can also help in product innovation. Suppose you run a small tech gadget shop. By using AI tools like Crimson Hexagon, you can analyze public opinion and discussions about competing products. Discovering that customers wish for a longer battery life in a particular gadget could inspire you to source or create a similar product with an extended battery life.

6. Identifying Market Trends

Actionable Example: With tools like Google Trends, small businesses can use AI to analyze search data and predict market trends. A small cycling gear shop, for example, can identify when interest in cycling peaks, aligning their inventory and marketing strategy accordingly.

Conclusion

The power of AI in competitive analysis is not just for corporate giants; it’s for businesses of all sizes. With these actionable examples, small businesses can deploy AI tools to stay ahead of the curve, offering unparalleled customer experiences and products that set them apart from competitors.

By adopting AI-driven competitive analysis, small businesses can transform raw data into strategic insights, paving the way for informed decisions and sustainable growth.