GPT Store and SEO for GPTs

OpenAI announced the GPT Store today and it has the potential to become as busy a marketplace as Apple’s App Store and very fast. What this means for developers of specific GPTs is that they need to think about ranking in this store because the store will be a type of search engine. – there’s a familiar challenge: getting found. GPT Store and SEO for GPTs will become a serious issue. Just as the advent of the App Store revolutionized mobile software, the GPT Store promises to be a playground for creatives and developers alike, offering tailored AI experiences through a plethora of specialized GPTs.

For your custom GPT to succeed, it’s not just about how intelligent or advanced it is; it’s also about how visible it will be in the GPT Store. This is where the concept of ‘GPT Store Optimization’ (GSO) might come into play, mirroring the well-established practice of App Store Optimization (ASO) for mobile apps.

The premise is simple yet critical: When users search the GPT Store, they should be able to find your GPT easily, and your creation should rank well within its category. But how?

Understanding GPT Store Algorithms

The announcement from OpenAI suggests that GPTs will be searchable and may “climb the leaderboards.” This implies an algorithmic ranking, possibly akin to search engines and app stores, where factors such as relevance, user engagement, and quality drive visibility.

Relevance and Keyword Optimization

Your GPT must be meticulously tailored to your target audience’s needs. Like optimizing web content for Google or an app for the App Store, choosing the right keywords for your GPT’s description and metadata is crucial. Understand the language and terms potential users will employ when seeking out the functionality your GPT offers. At the moment we don’t have any information about how GPTs are going to be defined, labelled, categorised etc. but there will have to be some sort of taxonomy and labelling.

User Engagement and Reviews

High engagement levels are likely to influence your GPT’s visibility positively. These market places are nothing if not Darwinian. So getting users to interact with your GPT frequently and for longer sessions will probably benefit your ranking. Reviews will undoubtedly play a significant role, too—stellar feedback may boost your standings on leaderboards, while negative reviews could do the opposite.

Quality and Retention

The announcement hints at the possibility of monetization based on usage. This means retention could be a vital metric. Quality will be a cornerstone here; if your GPT is not only unique but also provides value, users will return, and new users will find it through recommendations and higher rankings.

Categories and Leaderboards

It’s essential to place your GPT in the correct category to ensure it reaches the right audience. Being a top performer in a niche category can be more beneficial than being lost in a sea of generalists. Climbing the leaderboard in your category will require understanding the nuances of what the GPT Store algorithm values most.

Spotlights: The Role of OpenAI’s Curation

The mention of spotlighting “the most useful and delightful GPTs” suggests that OpenAI will curate content, much like featured apps on the App Store. Gaining such a spotlight could significantly enhance your GPT’s visibility. This could involve networking within the OpenAI community and ensuring your creation stands out in utility and innovation.

The launch of the GPT Store marks a significant milestone in the evolution of AI tools and services. It will democratise and dramatically accelerate the process of app development so to succeed, builders must adapt and apply robust SEO strategies to ensure their custom GPTs are not only useful and innovative but also discoverable. With the right approach, the opportunities for visibility and monetization are boundless. Keep these factors in mind, and you may just find your GPT leading its category, one search at a time. The GPT Store and SEO for GPTs is the new marketing challenge.