Using AI to Create Content for WordPress

One issue with using AI to create content for WordPress sites is that AI generated content doesn’t necessarily match your own or your brand’s writing style. In this Case Study I’ll show you an article generated by ChatGPT and point out some style issues. Then I’ll show you how I taught ChatGPT to match my own writing style better and finally, I’ll show you the resultant article.

Let’s start with a ChatGPT generated article. Here’s the prompt.

Write a 250 word article about using AI to generate WordPress articles for SEO purposes.

Here’s the output.

<Starts> Using AI to Generate WordPress Articles for SEO Optimization

The digital age has ushered in a new era of content creation. As businesses and bloggers strive to maintain an edge in the saturated world of online content, there’s a growing trend towards utilizing artificial intelligence (AI) to generate WordPress articles tailored for search engine optimization (SEO).

Traditional content creation can be time-consuming, and even with a team of skilled writers, the demand for fresh, relevant content can be overwhelming. Enter AI-driven tools. These platforms utilize advanced machine learning algorithms to draft articles that are not only coherent and engaging but also optimized for search engines. This means the content is tailored to rank higher on search engines, driving organic traffic to websites.

The advantages are numerous:

  1. Consistency: AI ensures a steady stream of content, crucial for websites that need regular updates.
  2. Optimization: AI tools can be programmed to follow the latest SEO best practices, ensuring articles are primed for high search engine rankings.
  3. Scalability: Instead of hiring more writers for increasing content demands, businesses can scale up with AI.

However, while AI offers numerous benefits, it’s essential to strike a balance. Over-reliance on AI-generated content can make a brand’s voice feel impersonal. Furthermore, readers value genuine human connection and insights, which AI can’t replicate completely.

In conclusion, integrating AI with WordPress for SEO-optimized articles offers an exciting frontier for content creators. It’s a tool that, when used judiciously, can propel online presence, but the human touch remains irreplaceable in crafting truly compelling stories. <Ends>

My comments

I don’t like this style much. There are phrases I wouldn’t use. For example, “the demand for fresh, relevant content can be overwhelming”.

These two sentences say pretty much the same thing.

“These platforms utilize advanced machine learning algorithms to draft articles that are not only coherent and engaging but also optimized for search engines. This means the content is tailored to rank higher on search engines, driving organic traffic to websites.”

To say the advantages are numerous needs to be followed up by more than 3 advantages in a list too!

But overall the writing is what I call low-bandwidth. It doesn’t actually say much and so delivers very little value to reader. I like my own writing to be concise and to convey useful information and to get ChatGPT to match my preference more closely I’ll need a better prompt or to upload a good sample of my own writing first.